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When Tom Peters first wrote about Brand You, it was cool. Now it's life or death. In the new frontier, the only way to protect yourself is to realize that you have to be the boss of your own show. Brand You. Me Inc. It matters. "Reimagining Brand You is not a one-time thing. You need to revolutionize your portfolio of skills at least every half-dozen years. This is a minimum survival necessity." The age-old practice of storytelling is one of the most effective tools leaders (and you) can use. But they need to pick their stories carefully and match them to the situation. Four cutting-edge organizations answer, the four most important questions to help you deliver great service to your customers. Every company says it's customer-focused. Every mission statement promises great customer service. All executives claim they want close customer relationships. "Do you know who your customers are?" Great service happens only when you relate to your customers "one to one." Read it, memorize it, send it to ten friends.
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